Shell Lights bags Top Prize at the 2018 World Media Awards
The winners across the eight categories of the 2018 World Media Awards were revealed at an exclusive VIP event held at The Ham Yard Hotel in London. Hosted by the World Media Group, the World Media Awards, now in their third year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.
The biggest winner on the night was Shell, whose global campaign ‘Shell Brand GravityLight & Bedtime Stories' created by MediaCom, picked up the World Media Awards Grand Prix, as well as winning the World Media Award for the Corporate Influencer category. Shell's campaign was in conjunction with Gravity Light, a foundation which aims to improve the lives of people without electricity by providing clean, safe and affordable lighting. They embarked on a 50-day GravityLight roadshow across Kenya, capturing the progress of the roadshow through video and social media, and also created animated videos of GravityLight ‘bedtime stories' told by high profile influencers, such as singers Pixie Lott in the UK and Luan Santana in Brazil - all of which created strong consumer connections globally and transformed brand perceptions.
A panel of 24 senior jurors from leading advertisers, agencies and publishers, presided over by four head judges - Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom - had the difficult task of selecting the eight category winners and Grand Prix winner from the many entries that were received from around the world.