In the Netherlands, Hilversum-based technical production company Smits Light & Sound (SLS) invested in 100 x new Robe LEDBeam 150s to make up the 200+ Robe fixtures –including 172 x LEDBeam 150s – that were needed to complete an ambitious lighting scheme created by brand agency BAAS Amsterdam and SLS for the ADAM Tower in Amsterdam Nord.

The ADAM Tower (Amsterdam Dance & Music) on the banks of the IJ River in the redeveloped docklands an area close to Amsterdam’s famous central station is a vibrant creative hub and a well-known local landmark.

It was the first time that Jeroen Smits and his SLS team had lit the 100-metre-tall building which has stunning panoramic views. The building’s 110 x permanent architectural LED luminaires were also hooked into the grandMA3 console controlling lighting and video for the time coded PS5 launch show.

The 172 LEDBeam 150s were placed in the individual window spaces of the building’s top seven floors. Each fixture was enclosed in a white box created utilising approximately 400 metres of pipe-and-drape system covered in white poly-satin curtain fabric, chosen for its reflective properties when combined with light.

Each of these 172 LEDBeam 150s was pixel mapped via an ArKaos media server running into the grandMA console.

Jeroen commented: “LEDBeam 150 was a perfect light source for this application,” The 30 x Robe Pointes were positioned on top of the building. “We needed really bright beacon-like beams – obviously – and the Pointe was again ideal for the job,” he stated.

The 12 x BMFL WashBeams were deployed on the ground – six per side – to shoot up and illuminate the building. With their massive power and punch, it was another easy choice.

The LED panels filled the six large windows right at the top of the building. The custom video content – supplied by Sony PlayStation – offered an element of choice, so each international PS5 launch event could opt for the sequence and graphics that best fitted the shape and geometry of their building and visual design.

The video graphics and content were run via another two ArKaos media servers and were the epicentre of the show, with all the lighting – in the PS5 signature colours blue and white – acting as visual support, so this informed all the lighting programming.

The Wednesday night show went without a hitch and was the official PS5 launch in the Netherlands. For the next two nights, the window lighting and video stayed in position and the show ran for two more evenings without the exterior lights.


Photo Credits: JD Photography