Marelli, a global technology partner to the automotive industry, showcased its latest automotive lighting innovations at Auto Shanghai 2025. At the booth characterized by the theme “Fast Forward. Forward Fast.” – located in Hall 1.2H, Stand 1BF009 – the highlights of Marelli’s innovations in automotive lighting technology will be the world’s first OLED TFT applied to the Pixel Rear Lamp, the Near-Field Ground Projection technology, and the revolutionary Thin Lit Line Headlamp. These solutions define new experiences for smart mobility and promote the evolution of automotive lighting through co-creation with customers.
As a technology premiere, Marelli showcased its concept product, the “Pixel Rear Lamp”, which integrates high-resolution display technology into the taillights, leveraging OLED-TFT technology to embrace the trend of dynamic light communication and personalization. Thanks to this innovation, the pixel rear lamp can display vehicle status and driving intention information to other road users in the form of dynamic images, thereby significantly Marelli’s Near-Field Ground Projection enables dynamic color projections on the ground. As the respective modules can be mounted in front, rear and on sides of the vehicle, a 360-degree lighting impression is created. This revolutionary technology significantly enhances vehicle safety and greatly improves interaction between the vehicle, users, and other traffic participants.
