Legrand India, one of the global leaders in electrical and digital building infrastructure, inaugurated its state-of-the-art experience centre Innoval in Lucknow.
Innoval will host its India group company products – Legrand, Numeric and Valrack. Globally Innoval is present in multiple locations – France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai and then in Ahmedabad.
Commenting on the occasion, Sameer Saxena, Director – Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer in highly technical segment.”
Jean Charles Thuard, CEO and Managing Director, Legrand India added, “We are planning to launch multiple experience centres across India and we took first step with a successful launch in Mumbai last year followed by Ahmedabad. With our launch in Lucknow we plan to reach out to our customers and business partners in Lucknow.”