Orient Electric Limited, part of the diversified US$ 2.4 billion CK Birla Group, has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. Orient Eleganza range includes three alluring, distinctly featured air circulating luxury chandeliers.

Atul Jain, Executive Vice President, Orient Electric said, “With rising aspirations and affluence driving consumer spending in India, there is an ever-increasing demand for world-class luxury products and services that offer unique experiences. Interestingly, the craving for luxury lifestyle is no longer confined to Tier-1 cities only but is equally prevalent in Tier-2 and Tier-3 cities. We want to leverage on the fast-growing premium end of products to further strengthen the brand’s premium positioning.”

Orient Eleganza combines the comfort of an air circulator with the elegance of a chandelier in one single fixture. The collection comprises three air circulating chandeliers namely Eleganza-01, 02 and 03, in different sizes, styles and colours to suit different décor settings.