The Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open, global standards for the Internet of Things (IoT), announced that Amazon will join its Board of Directors. As IoT growth continues to accelerate, prominent companies in the tech industry are collaborating within the Zigbee Alliance to shape the direction of standards, ecosystems, and devices to offer users easy and enjoyable experiences they’ll want to build upon within their homes and personal spaces.

“The decision by Amazon to join the Zigbee Alliance at the Board level is a strong message that the industry is focused on simplifying and adding convenience to the growing range of IoT devices available to customers,” an official statement said.

“Customers tell us they want smart home experiences that are simple to setup, easy to control, and add convenience to the tasks they do every day,” said Christian Taubman, Director, Alexa Smart Home at Amazon. “Voice control with Alexa is helping remove the complexity of smart home, and there are even more ways we can help customers by ensuring their smart devices connect and work together seamlessly.”

With voice services like Amazon Alexa and products such as the Amazon Echo family — which serves as the ‘brain’ or hub of choice in smart homes across the world — consumers can intuitively connect lights, locks, sensors, and more to broaden the conveniences around them.