Two fairs at the same time and place: next year’s Musikmesse and Prolight + Sound will be held concurrently on all days, from 2 to 5 April.
For four days, visitors can discover the entire spectrum of products for the music and liveentertainment sector. “Musikmesse and Prolight + Sound are combining their strengths. With all days now concurrent, we are complying with a request often expressed in the sector”, says Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH. “The concept for 2019 emphasises the strengths of the two trade fairs: professionalism, internationality and the synergistic effects between the industries represented.”
BUSINESS FIRST
With free admission on all days of the fair, free cloakroom service, guided tours and many other benefits, the ‘Insider VIP programme means qualified dealers receive firstclass treatment. In 2019, the programme will be extended to include buyers from the entertainment-technology sector. Now also part of both fairs is the Matchmaking programme, which brings exhibitors together with visitors of particular relevance to them.
New next year will be a joint Hall for Business and Networking for both Musikmesse and Prolight + Sound (Hall 4.1), which will take the form of an elaborate lounge with a lecture stage and catering zones, all designed to encourage business discussions in a relaxed atmosphere.
