The iconic monument from New York, Empire State Building (ESB), which was kept shut down for quite a while, has again opened its doors for visitors from July 20, 2020. Employees in the world-famous observatory have been trained to handle the new protocols under New York State’s Phase 4 guidelines.
The initial visitors’ capacity has been reduced by more than 80% to only 500 guests in the observatory’s 70,000 square foot space at a time, and well below the 25% capacity guideline set forth in Phase 4.
During the COVID-19 pandemic The Empire State Building cemented itself as a beacon of hope and inspiration through its ‘Pandemic Siren’ and ‘Heartbeat of New York’ lightings, the international ”Heroes Shine Bright” campaign honouring First Responders, and the music-to-light shows with Alicia Keys, The Beatles and Billy Joel, which generated more than 33.2 billion media impressions in four major markets measured worldwide. The unprecedented July 4th Macy’s Fireworks finale at the Empire State Building was the prelude to its reopening and showcased the enduring Icon of New York City.
