Bajaj Electricals Limited announced the appointment of Anuj Poddar as the Executive Director with immediate effect. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director.

Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members. During his over 13 years with the company, he has held various senior leadership roles. He joined the company originally known as MTV Networks India and is credited with having crafted its India growth vision and strategy and having spearheaded the formation of the Viacom 18 Media joint venture, as well as having architected the blue print for its very successful foray into mass entertainment with Colors. Over the years, he has played an integral role in the growth of the company, including its expansion into international territories, the acquisition and launch of its motion pictures business as well as its foray into the regional language networks business.

Prior to Viacom 18 Media, Anuj, who is a rank-holding Chartered Accountant, spent nearly a decade with Arthur Andersen and KPMG and was involved in a range of consulting, mergers & acquisitions and assurance services to a range of clients across financial services, consumer, IT & ITES and other sectors.

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