Crompton Greaves Consumer Electricals Ltd. (CGCEL) announced the launch of ‘Crompton Anti-Bac LED Bulb’ that helps provide dual benefits to consumers, delivering regular LED light and also killing germs.
This first-of-its-kind launch is all set to position Crompton as a pioneer in the industry or country within the LED segment, the company claims. Now, with the flip of a switch, homes can be disinfected and protected thereby killing germs and visibly reducing the dreadful build-up of mold in kitchens, laundry rooms, kids playrooms, bedrooms and other family living spaces. This innovation comes with advanced Envirosafe technology and is recommended by the Indian Medical Association.
Present at the occasion, Bollywood actor and celebrity mom Soha Ali Khan said, “Given that we are exposed to a lot of household and ambient germs indoors itself in today’s day and age, we now have an LED bulb that actually kills germs.”
Mathew Job, CEO, CGCEL said, “Anti-Bac LED bulb that kills up to 85 per cent of germs while the light is on and makes the living environment of consumers healthy and safe. Having launched revolutionary products like the Anti-Dust fan range and the Tricool Window cooler, we are elated to be the first company to create a new category within the lighting segment with the launch of Anti-Bac LED bulb and growing the range that fulfils the brand promise of making home a great place to hangout.”
Rajesh Naik, Business Head- Lighting, CGCEL further adds, “Light of different wavelengths have been used for various specialized applications e.g. UV for sterilization, IR for pain relief etc. We are putting light to work for our consumers in new and exciting ways. Our consumer insights revealed that the concern on hygiene in homes coupled with leading a quality life is becoming increasingly relevant.”
Currently available in Cool Day White Light with a range of 2 wattages -7W and 9W at an MRP of Rs. 180 and Rs. 190 respectively, the anti-bac LED will soon be available in and extended to Warm White Light as well.