One of the new products from BÄRO at this year’s EuroShop is the new XR luminaire series. The spotlights, semi-recessed and suspended luminaires are particularly compact without any compromises on the lighting technology. They boast lots of new technical features, for example hybrid LED optics with silicone lens and reflector. The new power adapter of the spotlight series has been designed so that both today’s and also future sensor/communication technology can be easily integrated.
As a further new product the suspended wide-area luminaire from the TX series will be presented. With different light distribution patterns it is suited to both efficient shelf lighting in retail premises and also to the dazzle-free illumination of checkout areas, for example.
Lighting expertise that can be experienced
But the trade fair stand not only provides a stage for BÄRO’s product innovations; it also enables the company’s expertise and philosophy to be experienced.
- Manuel von Möller, BÄRO CEO, said, “Light colours and lighting that optimises the inherent colours of products are focus topics at our stand.” Describing the concept, he further added by saying, “Our ‘Walk of Light’ enables visitors to directly experience the fascinating effect of spectral lighting tailored to products.”
With an unparalleled wide range of standard and special light colours BÄRO offers the retail sector tools not only for creating a customised light balance, but also for developing a characteristic colour harmony for every project.
Made-to-measure lighting solutions
BÄRO also devotes lots of space to ‘BÄRO tailor-made’ at the EuroShop. This name stands for all the different ways of modifying standard products to meet customer requirements and the development of fully customised lighting solutions. The spectrum ranges from exclusive metal surfaces for Pendiro ID and IC suspended luminaires to fabric shades and special luminaires with BÄRO technology. With BÄRO tailor-made the company is responding to the trend towards increasingly customised brand presentations and salesrooms. In addition, customised suspended luminaires in particular add a contemporary, homely touch to retail architecture – for example in lounge zones or in-store eating areas.
Prepared for networking
One main theme at this year’s EuroShop is the increasing networking of technical systems in the retail sector. Here, too, BÄRO is well-prepared. J. Manuel von Möller said, “When we talk to our retail customers we find that their specific planning focus is still on the classic tasks of presenting premises and products with light.”
“But it goes without saying that we develop our luminaire hardware in such a way that the integration of future, networked functions is already possible and we remain in close dialogue with customers and planners regarding the direction of future developments, what makes sense and what is desirable,” he further added.
Source: www.euroshop-tradefair.com
