Can you introduce me with the different kind of products that you offer to the industry?
The flexible track light system was invented by us. In 2023, we won both the European Product Design Award and the IF Award. Our product, a flexible system ecosystem, is the world’s first of its kind. The flexible track line system and the half line system are two of our more than four systems that may be combined to generate a plethora of ideas and applications for both functional and ornamental fixture products. Every fixture product, for instance, may be modular. Furthermore, our products are the first in the world to have an innovative pattern for a flexible track light system.
The largest corporation or company in the world is European. They exhibit a pattern of innovation. We have a pattern of innovation from 2009 to 2015. In China and the United States, there are over 100 different innovation patterns.
Additionally, our innovative patterns—the fixture into the hard track system and the soft flexible track light system—are the simplest way in the world to fix the product. When comparing our products to those of other countries, this is by far our most significant selling feature.
Have you integrated AI into your lighting products?
Indeed. Since our product is a new trend in the globe, we already employ AI in numerous applications to help clients understand it. Additionally, individuals are not aware of how to use it. We have both indoor and outdoor products, for instance. Additionally, we can demonstrate to the customer how to use our product. We develop applications that demonstrate how to use AI. We will also use AI to make some R&D design. We use AI to design our products.
How do you plan to expand in Asia? What are your expansion plans to capture the market in India specifically?
We intend to grow in India under our own brand name. In order to market our products under our own brand name in the Indian market, we are trying to find the suitable persons or someone who shares our ideas, who will eventually help us grow locally. This is my strategy. We want to present our brand and merchandise to the market. That, in my opinion, will motivate more Indians to utilize our products.
Furthermore, our products will enhance people’s life due to their ease of installation, versatility, and ability to be colored after usage. This suggests that the environment is also quite welcoming. Since we operate an ecosystem of a flexible track-like activity that is both indoors and outdoors, we were unable to identify any competitors doing anything comparable to what we achieved.
There is an outdoor track, an indoor track, and a hard track. Our track is short. Our tension vehicle can be used to solve a customer’s issue with an uneven ceiling and an outdoor area without a ceiling. They only need to find a little spot to secure the tightened section. You may then add useful outdoor lighting inside. It is absolutely a global no-have.
Even France and Italy have all the outside amenities, including umbrellas and antique outdoor furniture. They truly don’t have anything like what we do, and with our hard track and soft track, we can combine the two to produce an outside product that is both useful and aesthetically pleasing. In my opinion, it’s a major trend, and nobody really has a complete ocean in the market. Therefore, I believe that’s a fascinating and sizable global market, including in India.
How has been your experience in the HKTDC fairs?
We’ve been in Hong Kong fairs for more than twenty-five years. I established my own company fairly early on. I launched my business with Hong Kong TDC within the first year. We therefore have a great deal of familiarity with the Hong Kong Fair.
We merely go to the Hong Kong Fair to advertise our goods. Therefore, it’s a crucial method for us to market our product internationally. Because we can catch the entire world’s professional lighting buyer from here. I suppose that’s enough for us.
What are your future plans?
Prioritizing our products is crucial when discussing future plans. We must continue to be innovative. Additionally, continue to let the world market ponder. In order to solve the problem and integrate our ecosystem, we will be developing innovative products. As a result, we will be expanding our ecosystem and adding new items to it rather than just one. It is a system.
It is a mechanism that tracks innovation in our ecosystem. Thus, this is how we envision the future. Our research and development has already produced two generations of new products, so we will once again be awe-inspiring the world. That, I believe, is our approach. It never stops innovating and researching and developing new things that are a planet away. Our ability to innovate is something we are confident in. This is the first target that we are aiming for. The second aim is Leaves Lighting, which is the name we wish to use for our business.
Is there a message that you would like to give to your potential customers?
Indeed. If my prospective client decides to go with Leaves Lighting, I believe that we will consistently lead the lighting industry’s trends and provide them with new products. This is what we have the authority to say. Additionally, if you decide to go with Leaves, you will have a blue ocean of new products in the market that no one else has. This is crucial, in my opinion.
You don’t have to argue about the cost all the time. Because, you will have a unique product with patents, and we can safeguard you so that you have a sufficient margin and may remain safe in your market. That is a lot of customers, in my opinion, and our potential customers in the lighting industry have a problem because they constantly have someone next door. It is possible for a rival to steal their new product and sell it next door. This is always a pricing war, in my opinion.
So, we will be in accordance with the needs of your market. For example, you are my client; your market requires what kinds of products; and we may collaborate to build a solution to the problem in your market. And I believe this is one of our strong points; it can help you enter the market, build a genuine audience, and create a desire for the items. What we can do is this. Thus, we were granted patent protection.
The reason is that we manufacture in Guzhen, Zhongshan City, China, so the price will undoubtedly be very competitive. The city’s illumination has been there for more than twenty-two years. Our supply network is really well-established.
In addition to having our own manufacturing, we have the greatest price for our supply chain. The essential car that no one else has and the plant that leads the world is our own invention factory.
We also offer a very good mass market price. I believe the customers can receive more from us than that. We are undoubtedly distinctive in the market because of that. And I suppose we ready for the future.
