The aim of a new partnership between Zumtobel and Quuppa is to accurately locate objects or devices using sensors integrated directly into luminaires. Zumtobel uses Quuppa’s hardware and software and integrates high-precision positioning technology directly into Zumtobel’s lighting infrastructure. This significantly reduces the total costs and complexity of project integration for customers. This saves up to 40% of the cost of installing Quuppa technology and its Ethernet infrastructure. Quuppa’s intelligent positioning system uses Bluetooth Low Energy-based Angle-of-Arrival (AoA) technology to track objects and devices in near real-time, with an accuracy of less than one meter. The data is available for a wide range of location-related services and applications via the Quuppa Intelligent Locating System technology platform. 

The combined asset tracking solution of both partners is intended to create value in retail, office and industrial applications. The Locator can be used to locate Bluetooth Low Energy tags attached to shopping carts and baskets or smartphones equipped with a corresponding app. Visitor flows or the length of time spent by customers in different product groups are, therefore, accurately measured and analysed. The technology also makes it possible to connect directly with customers in the right place at the right time. This gives retailers completely new data to optimise the store and shopping experience. In-office buildings, positioning services help improve the user experience, such as optimising access controls, better use of space, easy indoor navigation for visitors, or more efficient and intelligent operation of the building itself. 

Thomas Hasselman, Chief Marketing Officer, Quuppa said: “The partnership between Zumtobel and Quuppa underlines the strategic importance of the lighting industry in the area of internet of things and asset tracking.”

Tomasz Zareba, Director Digital Services, Zumtobel, said: “We bring clear benefits to our customers by enabling cost-effective equipment or retrofitting of Zumtobel luminaires with state-of-the-art asset tracking technology and the use of the Zumtobel Service network to plan, pick and maintain the combined infrastructure.”


Photo Credits: Zumtobel